Summary: A focused WordPress checklist covering crawlability, indexation, templates, speed, structured data, media and launch safety.
Start with crawl and index basics
Confirm the site is indexable, important pages return 200 status codes, canonical URLs are correct and the XML sitemap includes only valuable public URLs. Internal search pages, duplicate archives and attachment pages usually should not be indexed.
Check robots.txt after launch. It should protect admin areas without blocking CSS, JavaScript or public pages needed for rendering.
Review theme and plugin weight
WordPress performance often suffers when multiple plugins solve the same problem. Use one SEO plugin, one form approach and caching that fits the hosting environment.
A lean theme, optimized CSS, compressed images and limited third-party scripts are easier to maintain than a heavy stack patched after launch.
Protect redirects and metadata during changes
Before a redesign, crawl the old site, list important URLs and preserve valuable paths where possible. If URLs change, prepare 301 redirects before launch.
Metadata, headings, internal links and structured data should be reviewed page by page, not left as an afterthought.
Next steps
If this topic connects to a current growth priority, review the related service pages and identify which website, content or measurement gaps need attention first.
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